Email Marketing & SMS Coordinator (1099) - Remote

Location: Fully Remote

Employment Type: Full-Time

About Us
At All In The Detail, we’re a slow-fashion brand dedicated to ethically crafted, thoughtfully made pieces that celebrate timeless style while reducing waste and supporting women artisans. We’re looking for a detail-oriented and creative Email Marketing & SMS Coordinator to join our team and take ownership of our B2C campaigns.
 

Role Overview
The Email Marketing & SMS Coordinator will be responsible for planning, creating, scheduling, and analyzing our B2C email and SMS campaigns. You’ll play a key role in communicating new collection launches, brand storytelling, promotions, and seasonal campaigns to our community. This role requires both creativity and technical know-how, with a strong eye for brand voice, visual alignment, and performance optimization. 

Key Responsibilities

  • Plan, design, and schedule B2C marketing emails and SMS campaigns (newsletters, product launches, collection spotlights, promotions, and storytelling).
  • Write engaging, on-brand copy and collaborate with the design team, and use templates to ensure visuals align with campaign goals.
  • Manage email/SMS lists, segmentation, and personalization strategies to improve engagement and conversions.
  • Ensure all campaigns are mobile-optimized and tested before sending.
  • Analyze campaign performance (open rates, CTR, conversions, revenue impact, unsubscribe rates) and provide actionable recommendations for optimization.
  • Create regular reports highlighting performance insights, A/B testing results, and growth opportunities.
  • Maintain compliance with email and SMS marketing best practices.
  • Stay up to date on marketing trends, tools, and strategies relevant to fashion and lifestyle brands.

 

Qualifications

  • 2–5 years of experience in email and SMS marketing, ideally in e-commerce or fashion/lifestyle.
  • Proficiency with platforms like Klaviyo or similar.
  • Strong writing skills with the ability to craft compelling, brand-aligned messaging.
  • Basic design skills (Canva, Figma, or Adobe Suite).
  • Analytical mindset with proven experience using metrics and reporting to improve campaign performance.
  • Highly organized with excellent attention to detail and ability to meet deadlines.
  • Self-starter comfortable working independently in a remote environment.

 

Nice to Have

  • Experience with Shopify or other e-commerce platforms.
  • Knowledge of SMS marketing strategy and automation flows.
  • Interest in sustainability, fashion, and brand storytelling.

 

Please know this is a commission based opportunity. At the moment we are only able to accept applicants within the US.

Think you’re a great fit? Please email your resume, a brief introduction, and your portfolio with examples of previous work to info@aitdshop.com with “Marketing Email & SMS Coordinator” in the subject line. We’ll be in touch if your experience aligns with what we’re looking for.